July 20, 2021

Sustainable Norway

Sustainable Norway

Kristian Bye, Director Innovation Norway San Francisco and Palo Alto, interviewed by Trond Arne Undheim (@trondau), futurist, investor, and author.
In this conversation, we talk about sustainable entrepreneurship, and the recent systemic innovation polic...


Kristian Bye, Director Innovation Norway San Francisco and Palo Alto, interviewed by Trond Arne Undheim (@trondau), futurist, investor, and author.

In this conversation, we talk about sustainable entrepreneurship, and the recent systemic innovation policy implemented by Norwegian strategy at a governmental level resulting in a focus on research and development, grants and funding that incent greentech innovation.

After listening to the episode, check out:

My takeaway is that [stimulating certain types of innovation at the governmental level is important and can be influential, but does not alone drive overall innovation in the same direction. Entrepreneurs think independently and cannot so easily be incentivized. But working with entrepreneurs in mind certainly helps although in Norway's case, the legacy of stimulating oil and gas production has been far more important and there is a lot of catch up to do to become a leading voice in sustainability. So, sustainable Norway may have both dollars and vision behind it now, but it will, in many people's minds, need to prove its transformational intent throughout this decade to be credible.]

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If you like this topic, you may enjoy other episodes of Futurized, such as episode 102, [The Geotech Decade], episode 70, [The Future of Cleantech], or episode 58, [Building the Southern California of Tomorrow].

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Kristian Bye

Director Innovation Norway San Francisco and Palo Alto at Innovation Norway

Formerly the VP Marketing at reMarkable, the tablet. Entrepreneur and marketer. In 2011, he founded BRIGHT Products to bring the unique SunBell solar lamp and phone charger from prototype to a global market. In august 2011 BRIGHT was the first winner of The COMMON Pitch in Boulder, Colorado. With the great help from COMMON, we crafted the vision, mission and values for a unique company.