Oct. 6, 2020

The Future of Cultured Meat

The Future of Cultured Meat

Futurist Trond Arne Undheim interviews David Brandes, Managing Director and co-founder of Peace of Meat.In this conversation, they talk about the technology of cell-based, cultured meat, the sustainability benefits of removing animals from food producti...


Futurist Trond Arne Undheim interviews David Brandes, Managing Director and co-founder of Peace of Meat.

In this conversation, they talk about the technology of cell-based, cultured meat, the sustainability benefits of removing animals from food production, consumer trust, regulatory forces, disruption, and the future of food tech.

The takeaway is that cultured meat is here to stay, although it’s introduction will take time and will vary depending on tech innovation speed, regulatory attitudes and consumer trust. COVID-19 has brought about a renewed discussion about food safety and worker safety—lab grown meat does not seem as far fetched as it once did.

After listening to the episode, check out Peace of Meat as well as David Brandes' online profile: 

The show is hosted by Podbean and can be found at Futurized.co. Additional context about the show, the topics, and our guests, including show notes and a full list of podcast players that syndicate the show can be found at https://trondundheim.com/podcast/. Music: Electricity by Ian Post from the album Magnetism. 

For more about the host, including media coverage, books and more, see Trond Arne Undheim's personal website (https://trondundheim.com/) as well as the Yegii Insights blog (https://yegii.wpcomstaging.com/). Undheim has published two books this year, Pandemic Aftermath and Disruption Games. To advertise or become a guest on the show, contact the podcast host here. If you like the show, please subscribe and consider rating it five stars.

David Brandes

Managing Director & co-founder, Peace of Meat

Over 10 years of marketing and sales experience, as CCO of Migros Food Online, Switzerland's largest food retailer, and as engagement manager at McKinsey & Co. David is in charge of managing the development of the platform and to turn Peace of Meat into a top cultured meat B2B cultured meat supplier.