Oct. 26, 2021

The Future of MarTech

The Future of MarTech

Futurized goes beneath the trends to track the underlying forces of disruption in tech, policy, business models, social dynamics and the environment. I’m your host, Trond Arne Undheim, futurist and author.
In episode #121 of the podcast, the topic is: Th...


Futurized goes beneath the trends to track the underlying forces of disruption in tech, policy, business models, social dynamics and the environment. I’m your host, Trond Arne Undheim, futurist and author.

In episode #121 of the podcast, the topic is: The Future of MarTech. Our guest is Bant Breen, Chairman and founder, Qnary.

In this conversation, we talk about the evolution of marketing technology, emerging tech such as AI and NL, and apps including chatbots, tech parsing info, bots writing PR copy, and we extrapolate what this might mean for the creative profession.

The host of this podcast, Trond Arne Undheim, Ph.D is the author of Health Tech: Rebooting Society's Software, Hardware and Mindset--published by Routledge in 2021, Future Tech: How to Capture Value from Disruptive industry Trends--published by Kogan Page in 2021, Pandemic Aftermath: how Coronavirus changes Global Society and Disruption Games: How to Thrive on Serial Failure (2020)--both published by Atmosphere Press in 2020, Leadership From Below: How the Internet Generation Redefines the Workplace by Lulu Press in 2008. For an overview, go to Trond's Books at Trondundheim.com/books

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After listening to the episode, check out:

Trond's takeaway: Marketing technology is already infused with AI, yet the change has gone largely without much discussion. Perhaps because the technologies used had already got so much mileage in other domains, it was regarded as less of a discussion point in marketing. Also, it challenges the notion of creativity as something uniquely human. My take is that we will be surprised both at the creative results machine algorithms can yield and by its limitations.

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If you like this topic, you may enjoy other episodes of Futurized, such as episode #72, The Zero User Interface Experience, episode #54, The Future of AR, or episode #71, Future Tech - a preview.

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Bant Breen

Chairman and founder, Qnary

Bant is a noted marketing and media executive, entrepreneur and academic. In 2010 he was inducted into the AAF Advertising Hall of Achievement. He is the Founder and Chairman of Qnary, a global, professional reputation management and talent branding solutions company. In March 2020, Bant received his PhD and lectures on marketing, executive reputation and artificial intelligence’s impact on media at Blanquerna – Universitat Ramon Llull in Barcelona, Spain. Bant has an M.A. from the University of Cambridge and a B.A. from Duke University. Before founding and serving as Chairman and CEO of Qnary, Bant was the Worldwide CEO of Interpublic Group’s global search and social media agency Reprise. His past roles have included President of global media agency Initiative, Executive Director of the IPG Media Lab, Founder of Ansible (IPG’s Mobile Marketing Agency), and Executive Vice President of global digital communications at Universal McCann (IPG).