David C. Edelman
Author
A co-author of the book PERSONALIZED: Customer Strategy in the Age of AI (HBRP, 2024), David C. Edelman has a history of personalization work spanning three decades. Today, he is a Senior Lecturer at Harvard Business School, an executive advisor and board member to brands and technology providers, and an advisor to BCG. Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing, and Ad Age has named him a Top 20 Chief Marketing and Technology Officer. Together with Mark, David wrote the 2022 Harvard Business Review article (Customer Experience in the Age of AI).
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Oct. 16, 2024
Personalization
In this episode of the Futurized podcast, host Trond Arne Undheim interviews David C. Edelman, co-author of Personalized, former CMO of Aetna and a visionary in AI-powered personalization and customer strategy. They discuss personalization, the art of creating customer experiences at scale that get fine-tuned with each successive interaction. Futurized goes beneath the trends to track the underlying forces of disruption in tech, policy, business models, social dynamics and the environment....
Guest: David C. Edelman