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Oct. 16, 2024
In this episode of the Futurized podcast, host Trond Arne Undheim interviews David C. Edelman, co-author of Personalized, former CMO of Aetna and a visionary in AI-powered personalization and customer strategy. They discuss personalization, the art of creating customer experiences at scale that get fine-tuned with each successive interaction. Futurized goes beneath the trends to track the underlying forces of disruption in tech, policy, business models, social dynamics and the environment....